ASC launches NEW Business Program at WAC2021. The program is designed to provide relevant B2B training by renowned experts through our partnership with ISBM (Institute for the Study of Business Markets), the world’s leading institute devoted to advancing the science and practice of B2B Marketing.
Insight is where the strategy game is won or lost!
Insight is the understanding derived from a combination of data analysis and contextual knowledge of markets, customers, competitors and technology, which will shape and drive strategy to deliver profitable and sustainable growth.
Participants of the workshop will learn what it takes to craft marketplace insight that extends beyond the typical analysis findings, how to use new insight to influence thinking, decisions and action at any organizational level.
This one-day workshop will be led by ISBM fellow, Dr. Liam Fahey using cases and examples from variety of organizations. The workshop introduces the participants to the principles, practices, and skills that characterize insight work.
Course will address the following questions:
- Why do we possess so much data yet seem to be so deficient in insight?
- What analysis methodologies can we deploy to more quickly craft insight?
- How can we manage our deliberations for higher quality insights?
- How do we ensure that insight, once created, influences decision making?
- How do we embed an insight culture in our organization?
Over the course of the day, Liam will provide:
- Frameworks that introduces different types of insight, shows how they are related
- Key analysis stages in shaping insights, demonstrates how to vet tentative insights so that they can be accepted as inputs to decision making,
- How to handle the multiple forms of bias that afflict insight work,
- How to engage with executives and managers so insights influence the organization’s thinking, decision making and action.
Workshop Audience: This commercial skills workshop is designed to bring B2B Education/skills development to technical and commercial professionals in any functional area; R&D, innovation, manufacturing, marketing or sales.
Commercial Professionals will learn how to turn marketplace understanding into strategic thinking, decision making and action.
Technologists will gain an understanding of how insights will drive R&D to focus on strategic development and innovation.
View complete information and register HERE
The B2B Training Workshop is Co-located with WAC2021
Countdown to WAC2021
The World Adhesive & Sealant Conference in 2021 is the most important INTERNATIONAL event for stakeholders in the Adhesive and Sealant industry worldwide. WAC takes place only once every four years alternating between the United States, Europe and Asia.
In 2021 the event is being organized by The Adhesive & Sealant Council
The WAC Conference will feature exclusive keynote addresses and educational sessions featuring subject matter experts from around the world. Speakers will share their knowledge and expertise on the latest business and technology developments and innovations and opportunities in the adhesive and sealant markets. Call for Speakers Now Open
The World Adhesive EXPO is the adhesive and sealant industry's WORLD trade show, held only once every four years. Meet FACE to FACE with raw materials and service suppliers, distributors, and equipment manufacturers from around the world to discuss your needs and discover new products and services. EXCLUSIVE sponsorships are also available!
Held only once every four years, WAC is the premier international event to meet and network with industry professionals from around the world. NO OTHER event brings together this many adhesive and sealant suppliers, manufacturers, equipment companies, and end users in one place. WAC is indeed the place to be in 2021!
Don't Miss This Opportunity to Connect in 2021
with the Global Adhesive & Sealant Industry!
Opening Reception & Dinner
Attendees can look forward to an entertaining and GRAND 'Chicago Style' Opening welcoming the global adhesive & sealant community to WAC 2021 in the 'Windy City' followed by a reception and dinner.
Educational Programming for Technical & Business Staff
Adhesive & Sealant EXPO
The 2021 World Adhesive & Sealant EXPO brings together global suppliers, distributors, and equipment manufacturers to meet the ever-growing needs of the industry.
Exclusive Networking Events
2021 Innovation Awards
The 2021 ASC Innovation Awards recognize companies that have made efforts to differentiate and make significant impact in the marketplace. This year we focus on GLOBAL innovations! Be sure to join us as we announce the “2021 Innovation Award” winners.
Incredible SPONSORSHIP Opportunities for Companies
Chicago Entertainment & Fun Themed Activities
There's a little something for everyone in Chicago including world-class museums, Michelin-star restaurants, live shows in one of over 200 theaters, guided tours, sporting events, shopping and unmatched nightlife. LOTS of fun in store for attendees!
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